A brand identity for Sephora's influencer program that feels current, diverse, and unique while still winking back at the overall Sephora brand.

A dynamic logotype is the centerpiece for this system that is meant to be super-flexible and serve as a neutral container for diverse assets - from a website to monthly mailers to events and wearable swag!

Art direction and animation for Sephora Collection

A room at Sephora Studios LA is turned in to a beauty content creation playground, full of branded moments and versatile spaces.

After figuring out the look, feel, and purpose of each nook within the space, I worked with an agency to get this constructed. There are no bad angles, every corner is considered and has versatile possibilites. Influencers, brand founders, and internal teams are in there almost every day now, creating!

An ode to my favorite emoji 🕳️, and other musings.